PRIVACY NOTICE
Last updated: 24 September 2026
This privacy notice explains how Ripples Swim School ("we", "us" or "our") collects, uses, stores and protects personal information when you use our website, contact us, enquire about our swimming lessons or otherwise interact with us.
We are committed to protecting your privacy and handling your personal information responsibly and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. WHAT INFORMATION DO WE COLLECT?
We may collect personal information that you voluntarily provide to us when you contact us, enquire about our services, make an enquiry about swimming lessons or otherwise communicate with us.
This may include:
Name
Email address
Telephone number
Postal address
Details included in your enquiry or message
Information relating to swimming lessons or activities you are interested in
Where necessary for the provision of our swimming lessons, we may also collect relevant information relating to swimmers, including children's information and information provided by parents or guardians.
We only collect information that is reasonably necessary for the purposes for which it is being collected.
2. INFORMATION COLLECTED AUTOMATICALLY
When you visit our website, some technical information may be collected automatically. This may include your IP address, browser type, device type, operating system, pages visited, approximate location and information about how you use the website.
This information may be used to help maintain the security and operation of our website, understand how visitors use the website and improve our services.
3. HOW DO WE USE YOUR INFORMATION?
We may use your personal information for the following purposes:
To respond to enquiries and requests for information.
To provide and manage swimming lessons and other services.
To communicate with parents, guardians, swimmers and customers regarding lessons and bookings.
To manage bookings, payments and administration.
To provide appropriate support and ensure the safety and wellbeing of swimmers where relevant information has been provided.
To maintain appropriate records.
To improve our website, services and customer experience.
To comply with our legal and regulatory obligations.
To protect the security of our website, business, staff and customers.
We will only use personal information where we have a lawful basis for doing so.
4. OUR LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on one or more of the following lawful bases:
Consent: Where you have given us permission to use your information for a specific purpose. You may withdraw your consent at any time.
Contract: Where processing your information is necessary to provide swimming lessons or other services that you have requested.
Legitimate interests: Where processing is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.
Legal obligation: Where we are required to process information to comply with a legal or regulatory requirement.
5. CHILDREN'S INFORMATION
As a swimming school, we may process information relating to children as part of providing swimming lessons and activities.
Where information about a child is provided, it will generally be provided by a parent, guardian or other person with appropriate responsibility for the child.
We only collect and use children's personal information where it is necessary for providing our services, managing lessons, maintaining appropriate records, communicating with parents or guardians, or protecting the safety and wellbeing of swimmers.
We take additional care when handling information relating to children and will only use such information for appropriate and clearly defined purposes.
6. SHARING YOUR PERSONAL INFORMATION
We do not sell or rent your personal information.
We may share personal information with trusted third-party service providers where this is necessary to operate our business or provide our services.
These may include providers involved in:
Website hosting
Website maintenance and support
Email services
Payment processing
Website analytics
Data storage and backup
We only provide third parties with the information they need to perform the relevant service and expect them to handle personal information securely and in accordance with applicable data protection requirements.
We may also disclose personal information where required to do so by law or where necessary to protect the rights, safety or property of Ripples Swim School, our customers or others.
7. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies. Cookies are small text files placed on your device when you visit a website.
Some cookies may be necessary for the website to function correctly and securely. These do not require your consent where they are strictly necessary.
We also use Google Analytics to help us understand how visitors use our website. Google Analytics may collect information such as pages visited, approximate location, device and browser information, and how visitors interact with the website.
Google Analytics is only permitted to store analytics cookies on your device after you have given your consent through our cookie consent system.
You can accept or decline analytics cookies when you first visit the website. You can change or withdraw your consent at any time using the Cookie Settings option on the website.
If you withdraw your consent, Google Analytics cookies will no longer be used and existing analytics cookies will be removed. If you subsequently give consent again, Google Analytics will be re-enabled.
You can also control or delete cookies through your browser settings.
Further information about how Google uses information is available from Google's Privacy Policy.
8. HOW LONG DO WE KEEP YOUR INFORMATION?
We will only keep your personal information for as long as it is reasonably necessary for the purposes for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements.
When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.
9. HOW DO WE KEEP YOUR INFORMATION SAFE?
We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. While we take appropriate steps to protect your information, we cannot guarantee the absolute security of information transmitted to or from our website.
10. YOUR DATA PROTECTION RIGHTS
Under UK data protection law, you may have rights in relation to your personal information. These may include:
The right to request access to the personal information we hold about you.
The right to request correction of inaccurate or incomplete information.
The right to request deletion of your personal information in certain circumstances.
The right to request restriction of processing in certain circumstances.
The right to object to certain types of processing.
The right to withdraw consent where we rely on consent as our lawful basis for processing.
The right to data portability in certain circumstances.
These rights are subject to certain conditions and exceptions under data protection law.
If you wish to exercise any of these rights, please contact us using the details provided below.
11. MARKETING COMMUNICATIONS
Where we send marketing or promotional communications, we will do so in accordance with applicable data protection and electronic marketing laws.
You can ask us to stop sending marketing communications at any time by contacting us or, where applicable, using the unsubscribe option provided in the communication.
We will continue to send essential service-related communications where necessary, such as information relating to lessons, bookings or enquiries.
12. THIRD-PARTY WEBSITES
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices or content of third-party websites. We recommend that you review the privacy policy of any third-party website you visit.
13. CHANGES TO THIS PRIVACY NOTICE
We may update this privacy notice from time to time to reflect changes to our services, legal requirements or how we process personal information.
Any updated version will be published on this page and will include an updated revision date.
14. HOW CAN YOU CONTACT US?
If you have any questions about this privacy notice or how we handle your personal information, please contact Ripples Swim School using the details below:
Ripples Swim School
Email: gemma@ripplesswimschool.co.uk
Telephone: 07799 877092
Address: Grace Dieu Manor Park, Thringstone, Coalville, LE67 5UG
15. MAKING A COMPLAINT
If you have concerns about how we have handled your personal information, please contact us in the first instance so that we can try to resolve your concerns.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.
Further information about making a complaint can be found on the ICO's website.